01 — Project details
37.5 Technology is an outdoor performance clothing brand that harnesses the power of natural minerals to create sustainable, temperature-regulating fabrics. They needed help jumpstarting their social media channels after a period of inactivity.
02 — Creative process
It became clear immediately that 37.5 Technology was a brand storyteller’s dream come true. They had a unique, compelling product (made from volcanic minerals and coconut husks) and a work hard/play hard leadership team crushing it at both business and big-wall climbing.
To kick off the project, I interviewed 37.5 team members and carefully mined existing assets like company blogs, newsletters, technical reports about fabric performance.
From there, I built a roadmap for content creation that was anchored by the stories of company founders, nonprofit partners, outdoor industry athletes, and customers.
03 — Deliverables
37.5 Technology Social Media Audit
Competitor Social Media Analysis
Bespoke Social Media Editorial Calendar
Customized "Social Media Playbook" for in-house marketing team, including audience and customer personas, a brand voice guide, content creation strategy, and guidance on analytics tracking, community management, and influencer partnerships
